It was all about 90s nostalgia at the launch of Shio Designs 2015 A/W collection with inspiration drawn from everyone’s favourite treat, Allen’s snakes.

Laundry Bar hosted the event and what a great venue to tie together the 90s theme, especially with the best of the best in 90s hip hop anthems.

Shio Designs is a Melbourne based label which fuses together trendy urban-street vibes with a bit of Japanese flair. It was very evident in their A/W collection that the notion of Japanese pop art culture played a part in their designs, especially in regards to the digital format in which it was presented.

Fashion shows don’t always necessarily have to be live with a runway and models, and I believe this newfound digital performance was a winner for Shio Designs. Albeit the video was a mere 30 seconds, it was engaging, quirky and fun.

This season’s collection was a collaboration with The Social Studio and explored the idea of Critter vs. Candy, which well and truly got our imaginations and appetites going. The unique digital print they created for their clothing was on trend and had similarities to that of Gorman. The print looked incredibly edible so it was lucky they had Allen’s snakes on tap for us all!

Shio Designs showcased clothing for both men and women and it became evident that the Shio guy and girl is very eclectic, outgoing and love colour. This range will appeal to those wanting to make a fashion statement and add a newfound confidence to their wardrobe.

Shio Designs launched in late 2013 and have a very bright future ahead of them. Their style and attention to detail is noteworthy and will very much be on the fashion radar of Melbourne fashionistas.

Shio A/W15 Basement Launch played as part of the Virgin Australia Melbourne Fashion Festival Cultural Program 2015.