The Melbourne woman is sophisticated and sexy whereby fashion is an extension of her personality. In this day of fast fashion and the unobtainable expectations of what a woman should look like, the Curvy Couture Runway have successfully brought to light the need for a wider fashion market for the curvy woman.

The night was buzzing with excitement and colour as women and men gathered for a night of ground-breaking fashion. Showcasing 14 independent Australian designers with their collections ranging from swimwear, day wear, evening, corporate, lingerie and even pyjamas, it was indeed a mesmerizing sight to behold. But what was so fantastic about these collections is that they perfectly catered for Melbourne’s unpredictable weather and infamous “four seasons in one day” notion.

It was all about colour this year and the way it could be used in fabrics, patterns and accessories. However in saying that, it wouldn’t be a Melbourne fashion show without its signature black looks.

Embracing every curve with confidence and sass, the women of Curvy Couture strutted their stuff down the catwalk and embodied everything that is womanly. The models were a mixture of professional models from Bella Model Management as well as women who have never modelled a day in their life. The inclusion of everyday women on the catwalk allowed audience members to feel represented and be able to relate.

But amongst the glamour and pops of fresh colours, it’s the powerful message behind the fashion that deserves critical acclaim – curves are beautiful and curvy women can be just as stylish, sleek and sexy as anybody else in the fashion world. It was evident that the models were secure in their own skin, loved their curves and felt confident enough to use this platform to inspire the women around them.

The soundtrack to the show was uplifting, empowering and fresh which complimented the overall feel of the night. Men and women alike were in a state of euphoria as they witnessed the fashion industry make a stand and put curves on the map. Everything about this runway show was high-end and professional and the team who put it together should be very proud.

It is so wonderful that the Virgin Australia Melbourne Fashion Festival has included the Curvy Couture Runway show into its cultural program because it reiterates to the world that fashion is for everyone and that women should love the skin they’re in.

For more information about the show, click here.